Customer data platform

A customer data platform (CDP) is a way to store information about your customers. It can store info like a customer's name, address, email, phone number, and purchase history. CDPs are used by businesses to keep track of all the information they have about their customers, so they can better understand their customers' needs and provide them with better service. By using a CDP, businesses can provide more personalized experiences for their customers, like sending them relevant promotions and offers.