Media planning

Media planning is like playing a game. It is when a company decides what types of ads to put out and where people will see them. Companies use media planning to make sure their ads are seen by the right people in the right place at the right time. For example, if a company makes sneakers then it might decide to put an ad for the sneakers on the radio during a popular sports show, or on a billboard near a sports stadium. Media planning helps companies get their message out in the most effective and efficient way.