multi-product strategy

Multi-product strategy is when a company sells more than one type of product. This means they make and sell different types of products instead of just having one type of product. For example, a store might sell cereal, milk, canned soup, and chips. This is a multi-product strategy because the store is selling a variety of products, instead of just selling one type of product. This can be a good strategy for companies because it can help them make more money, reach more customers, and appeal to different tastes.