In the 20th century, more and more women became interested in keeping fit and healthy. This was often done by taking part in activities like running, swimming, playing sports, and doing exercise at home. Women wanted to look and feel their best and to stay healthy, so they kept active and tried to eat healthier foods. Exercise also gave women more energy and allowed them to keep up with their hectic lives. There was a big focus on looking good and being seen in fashionable clothes and workout gear. People wrote books and magazines about women's fitness and health, offering advice and inspiration for the latest fashion trends. Many gyms opened with exercise classes and equipment tailored for women, and activities like aerobics and jogging became popular. Fitness clubs and other facilities opened up all over the country, and there were lots of clubs and teams for women to join to help them stay fit and healthy. Ultimately, this new focus on women's wellness helped them become more empowered and confident.