The 3C model is a way of understanding how a company can create a unique and successful strategy to compete with other companies.
Imagine you are playing a game of tag with other kids at school. In order to win the game, you need to have a plan that helps you tag other kids without getting tagged yourself. The 3C model is like a plan for companies to tag their competitors and win the game of business.
The first "C" stands for customers. A company needs to understand who their customers are, what they want, and how they make decisions. This is like understanding who the other kids are, what they like, and how they move during the game of tag. Knowing these things helps a company make decisions about what products or services to offer, what prices to charge, and how to market to their customers.
The second "C" stands for competitors. Just like in the game of tag, a company needs to know who their competition is and what their strengths and weaknesses are. This helps the company understand how they can differentiate themselves and win over customers from their competitors. For example, if one of the other kids is slower than you, you might make a plan to tag them first because they are an easier target.
The third "C" stands for company. The company itself needs to understand what its own strengths and weaknesses are, and how it can use those strengths to create a unique advantage over its competitors. This might mean having a special expertise or a patented technology that allows them to create products that no one else can.
By understanding all three of these "Cs", a company can create a strategy that capitalizes on their strengths and the weaknesses of their competition to win over more customers and succeed in the game of business.