Okay, so imagine you're walking down the street and you see a really big sign that looks like it pops out of the wall. That's a 3D billboard!
You know how when you draw something, it's flat on a piece of paper? Well, a 3D billboard is like a really big drawing on the wall, but it looks like it's coming out towards you.
People can make 3D billboards by designing them on a computer first, and then they print out big pieces of paper with the design on it. Then they carefully stick all the pieces together on the wall until it looks like a cool 3D picture.
3D billboards are really cool because they can show things in a neat way that makes you look twice. For example, a 3D billboard for a movie might show a big picture of the movie's main character, and make it look like they're standing right in front of you!