A/B testing

A/B testing is like a test you might take in school. It's a way of seeing which option is better by comparing two different things side by side. It's a scientific way to measure which one is better. For example, a website developer might be trying to decide which layout or design of their website looks best. They could create two different options and show one to some of their visitors and the other to the rest. Then they can measure which one gets more clicks or sales to see if one is better than the other. It's a way of testing without having to guess or make assumptions.