ELI5: Explain Like I'm 5

AboutFace

Okay kiddo, do you know what a face is? It's the part of our body with eyes, nose, mouth, and ears. Now, have you ever heard the phrase "about face"? It's something people say when they want to turn around and face the opposite direction.

When we talk about "aboutface," we're actually talking about a company that helps other companies improve the way they look and act, just like how we want to look and act our best in front of other people.

So, when a business hires aboutface, the people there help them figure out how they want to portray themselves to their customers, and they might even help them come up with a new brand or logo. They can give advice on how to talk to people, and they might even help the business redesign their website to make it look nicer.

Basically, aboutface helps businesses put their best face forward!