ELI5: Explain Like I'm 5

Account planning

Account planning is when a company plans out what they want to spend their money on and how much they want to spend. It's like making a shopping list—you decide what items you need and how much to spend on each one. When companies plan out their accounts, they are aware of their budget and plan accordingly. This helps them to stay within their budget and make sure they have enough money for everything they need.