ELI5: Explain Like I'm 5

Aladdin (BlackRock)

Aladdin is a tool or a computer program made by a company called BlackRock that helps investors and financial professionals to do their jobs better. It's like a very special computer that helps people make better decisions about how to save money, invest money, and make more money.

Imagine you're trying to build a big puzzle all by yourself. You have a lot of puzzle pieces, and you need to put them together in just the right way to make the picture look right. But there are so many pieces, and it's so hard to figure out which piece goes where.

Well, Aladdin is like a really smart friend who comes over to your house to help you with your puzzle. This friend knows a lot about puzzles and has built many before, so they can quickly figure out the right pieces to put together. They help you work faster and make fewer mistakes, so you get the puzzle done right in no time.

But instead of a puzzle, Aladdin helps people with something called investments. Investments are like special sports teams that people can join to make more money. Aladdin helps people figure out which teams to join and how much money to put in. They also help people keep track of how much money they've made and how much risk they're taking.

Aladdin is a very helpful tool for people who work with money because it saves them time, makes fewer mistakes, and helps them make more money.