Alexa Internet

Okay kiddo, have you ever heard of Alexa? Not your friend from school, but the smart device that can talk to you and play music or answer your questions when you ask? Well, Alexa Internet is sort of related to that device.

You see, Alexa Internet is a company that was founded way back in 1996. They started off as a company that created a toolbar that people could install on their web browsers to make it easier to search for things on the internet.

Over time, Alexa Internet started collecting a bunch of data about websites and how popular they were. They used this data to create a ranking system called the Alexa Traffic Rank. This rank tells you how popular a website is compared to all the other websites on the internet.

So, for example, if you wanted to know how popular YouTube is compared to Google, you could check the Alexa Traffic Rank and it would tell you that YouTube is the second most popular website, while Google is the most popular.

But that's not all! Alexa Internet also created another thing called the Alexa Rank Certified Metrics. This is a fancy way of saying that some websites pay Alexa Internet to track more data about their website, so they can see things like how long people stay on their website, what pages they look at, and where they come from.

Overall, Alexa Internet is a company that collects data about websites and uses that data to create rankings and metrics that people can use to learn more about those websites. It's like a big scoreboard for the internet!