Alpha is like a special superpower that some investors have. You see, when people invest money in things like stocks or bonds, they want to make as much money as possible. But just investing in a company or a bond doesn't always guarantee that you will make the most money possible. That's where alpha comes in.
Alpha is a way for investors to try and get even more money by being really smart about what they invest in. Imagine being a superhero like Iron Man. He has lots of really cool gadgets and technology that he uses to fight bad guys and be a hero. Well, investors with alpha have lots of really cool tools and strategies they use to make sure they get the most money possible from their investments.
But like Iron Man, alpha comes with a catch. In order to have alpha, you need to be really smart and also have a lot of experience with investing. This means that not everyone can have alpha, just like not everyone can be a superhero. But for those who do have alpha, they can make a whole lot more money than other investors who don't have it.
So, think of alpha as a special superpower that some investors have that helps them make even more money than they would normally.