ELI5: Explain Like I'm 5

American Customer Satisfaction Index

The American Customer Satisfaction Index is like a report card for how happy people are with the companies and products they use. Just like when you get a report card from school that tells you how well you did in your classes, the American Customer Satisfaction Index tells companies how well they are doing in making their customers happy.

To figure out how happy people are with a company or product, the people who make the report card ask lots of different customers a bunch of questions. They might ask things like how easy it was to buy the product, if it works well, if it was delivered on time, and if the customer service was good. The answers to these questions help the main people who create the report card decide how happy people are with the company or product.

If a company does well on the report card, it means that people are very happy with them. If they do not do so well, it means that people are not so happy with them. This helps companies figure out what they are doing right and what they need to fix so that they can make their customers happier.