Andrew S. C. Ehrenberg

Andrew S.C. Ehrenberg was a British mathematician and economist. He was a pioneer in the field of mathematical economics, which is the study of mathematical models and equations to examine the behaviour of economic sources like people, businesses and governments. He used mathematics to build models that could predict how people and businesses would make decisions in a range of economic situations. This knowledge could be used to create better laws and policies. He also helped create a new way to look at how companies or brands can stay competitive and how advertising can affect sales.