Okay kiddo, have you ever played games or used other fun apps on a device like a phone or a tablet? Yes? Great! Now, have you ever wondered how some apps appear at the top of the list when you search for them in the app store?
That's where "app store optimization" comes in. It's like making sure your favorite toy or game is easy to find among all the other toys and games on the shelf at the toy store.
Now, let's say someone wants to make an app and wants people to use it. To do that, they need to make sure it's easy to find when people search for it in the app store.
The people who make the app can use something called "app store optimization" to help their app show up higher in the search results. They do this by using certain words and phrases (called "keywords") that people are likely to search for when they're looking for an app like theirs. They also make sure their app has a catchy name and a cool logo that stands out among all the other apps.
These things help their app get more downloads, which is kinda like more people buying the toy or game from the toy store. When an app gets lots of downloads, it moves up in the ranking and shows up even higher in the search results.
So, that's basically what "app store optimization" is. It's like making sure your app is easy to find and looks appealing on the app store shelf, so more people will want to use it.