Application release automation (ARA) is a process that helps software developers release their applications more quickly and easily. ARA helps to automate the process of releasing updates, fixes and new features to an application. With ARA, developers can get their application updates out to their customers faster and with less effort. ARA automates the tedious tasks of testing, deploying, and managing application updates. It's like taking a robot to do the tedious parts of releasing updates so you can focus on writing code.