Behavioral operations management

Behavioral operations management looks at how people, who are part of organizations, behave when making operations decisions. It studies how different people in different situations might make decisions about how to run their organization more effectively. This can include decisions like when to buy new machines, what kind of machines to buy, and how to best use them, as well as decisions about which customers to serve, or what products and services to provide. This kind of thinking helps organizations make better decisions that can lead to better performance.