ELI5: Explain Like I'm 5

Business analysis

Business Analysis is when someone looks at a business to figure out what is wrong, what can be improved, or whether the business should do something different. To do this, they study the business's processes, customers, and other information, and then use math and other tools to make a plan on how the business could do better. Business Analysis is like a detective working to figure out what the business needs and how to make it better.