Campaign for Real Ale (CAMRA) is an organization that wants to make sure everyone can enjoy the tastiest and healthiest beer possible. They believe that real ale is the best type of beer because it is made using traditional methods and with natural ingredients.
Real ale is a type of beer which is made using traditional techniques with a real living yeast. This means that the beer is allowed to naturally carbonate in the bottle and doesn't have any additional carbon dioxide added. It also means that the beer will continue to ferment and improve even after you have opened it.
CAMRA thinks it is important to promote real ale because it is different from other beers that you may commonly find in shops and supermarkets. Many modern beers have lots of additives and preservatives to make them taste better or to last longer on the shelves. These additives can sometimes lead to health problems and don't taste as good as traditional real ale.
To promote real ale, CAMRA does things like holding beer festivals, publishing a magazine all about real ale, and running campaigns to get more pubs and bars to sell real ale. They also work to support small, independent breweries who make the best real ale.
In summary, Campaign for Real Ale is an organization that is passionate about keeping the tradition of brewing and drinking real ale alive. They believe that real ale tastes better and is healthier than other types of beer, and they work hard to make sure people can enjoy it all over the world.