Challenger brand

A challenger brand is a type of business that takes on bigger, more established companies. The goal of a challenger brand is to come up with new and unique ways to do things that can give them an edge over the big players. They will often try to make their products stand out from the competition in some way and use creative marketing tactics to get people's attention. These companies are usually small and want to carve themselves a space in a market that is already dominated by bigger businesses.