Alright kiddo, have you ever seen those people who walk around playing music and dancing on the streets during festivals and events in Japan? Those people are called chindon'ya.
Chindon'ya is a traditional Japanese marketing strategy that started in the early 1900s. These people would dress up in colorful costumes and walk around the streets with musical instruments and advertisement signs. They would shout out the names of the products they were advertising and would play music to grab people's attention.
Nowadays, chindon'ya are still around and are used to advertise businesses, services, and events. They continue to wear colorful costumes and play music to attract customers. They still walk around the streets, but now they also go to shopping malls and train stations.
So, next time you see chindon'ya dancing and playing music while advertising something, remember that they are a fun and unique Japanese tradition that has been around for over a century!