ELI5: Explain Like I'm 5

Cinema Research Corporation

So, have you ever been to the movies with your family or friends? Yeah? Great! Well, you know, there are many people who work together to create such movies and make them available to watch in theaters. Some people do market research to find out what kind of movies people like watching the most, which actors are popular, and how much they are willing to pay to watch a movie.

That's where the Cinema Research Corporation comes in. They are kind of like detectives who follow people around and ask them questions about movies. They want to know which movies people like the most, and which ones they don't like. They ask people about the trailers they've seen for upcoming movies and what they think about them.

The company collects all of this information and then shares it with movie studios, who use it to decide which movies to make and how to promote them. So, for example, if everyone says they love action movies with Dwayne "The Rock" Johnson, then movie studios might start making more movies with him in it.

In other words, the Cinema Research Corporation helps movie studios make better guesses about what kinds of movies people want to watch. Then, when you go to the movies, you'll be more likely to find a movie you love! Isn't that cool?