Okay kiddo, so imagine you have a really long stick that's supported on both ends. If you push down on the middle of the stick, the ends will start to bend upwards, right?
Now, imagine you have another stick that's the exact same length as the first stick, but it's just floating in the air. This floating stick is called the "conjugate beam."
If you put the floating stick on top of the original stick, you'll notice that the floating stick is bending downwards in the middle. This is because it's "conjugate" to the original stick - it's a sort of upside-down version of it.
The conjugate beam method is a way to find out how much the original stick will bend when you push down on it. Instead of trying to do complicated math to figure out the bending, you can just use the floating, conjugate beam to help simplify things.
So basically, by using the conjugate beam, engineers can quickly and easily calculate how much stress and strain a real-life beam will undergo when it's loaded. It's kind of like having a special helper stick that makes the math easier!