Counter-recruitment means educating young people and their families about the military and providing them with alternative options to joining the military. It is like when you have a friend who keeps asking you to play a game that you don't really want to play, and you explain to them why you don't want to play and offer other fun activities to do instead.
Many people think that joining the military is the only way to serve their country or have a good job. Counter-recruiters help people understand that there are other ways to serve your country, like volunteering or working in a community organization. They also help people understand the risks and challenges of joining the military, like being away from family for long periods of time or potentially being injured in combat.
Counter-recruiters also work to make sure that young people are fully informed about their rights, such as the right to withhold contact information from recruiters or to ask for their information to be removed from recruitment databases. They may also help young people understand the financial and educational options available to them, so they can make an informed choice about their future.
Overall, counter-recruitment is about making sure that young people have access to all the information they need to make informed decisions about their future, and providing them with alternatives to joining the military if they choose not to.