Data Management Association (DMA) is an organization that helps people to manage and use data. They provide tools and resources to help people understand data better and use it effectively. Data management is important because it can help you make better decisions, uncover insights, and create new products or services. The DMA helps people learn about data, store data, access data, analyze data, and share data. They also help people find new ways to use data to improve business operations, increase efficiency, and gain competitive advantage. By joining the DMA, you can gain access to their tools, training, and resources to help you make the most of data.