Demographic analysis

Demographic analysis is a way of studying and understanding the characteristics of different groups of people. It looks at things like their age, gender, ethnicity, income, and where they live. This information can be used to help companies understand the different needs of their customers, and to make decisions about which products or services to offer them. By understanding who their customers are, companies can create better marketing campaigns, develop new products that meet their needs, and create services that appeal to different groups of people.