Design research society is a group of people who want to learn more about how to make things better through design. They study how things are made and how they can be improved to make them work better for people. Just like when you learn how to color inside the lines when making a picture, these people learn how to make things like electronics or buildings that are easy to use and look nice too. They ask questions to figure out what people like and what they don't like about things that are already made, and then they use that information to create something new that everyone will like even more. It's kind of like making a really cool Lego creation, but instead of just playing with it, they try to make it even better by asking people how they can improve it.