Domain name speculation

Domain name speculation is the process of buying and selling domain names like they are pieces of real estate. It's like a game where you buy domain names (ex. like www.example.com) and try to sell them for more money than you bought them for. Imagine you're in control of a shop and it is up to you to buy domain names that you think you can turn around and sell for a profit. You would scour the internet looking for unused domain names that you felt were valuable, either because they were brandable or because they were related to something popular. It might be helpful to think of the domain name like a piece of virtual land, where the territory is online and the domains are the names of the streets you are buying or selling. The goal is to get domains that are at a lower cost, but that you think will be valuable in the future.