Doppelgänger brand image

Doppelgänger brand image is when two companies have similar names or logos. For example, "Apple" and "Appu" are two companies that look very similar and can get confused easily. This can be confusing for customers and make them think they are getting the same product or service from both companies. So, it is important for companies to make sure their branding and logos are unique so customers don't mistake one company for another.