ELI5: Explain Like I'm 5

Doubt Is Their Product

Doubt is their product means that some companies and organizations use doubt to try to get you to buy their products or services. They want you to doubt the quality of what other companies offer, so you feel like you need to buy their product instead. They might tell you things like “our product is better than theirs” or “ours is safer” or “ours will last longer” to make you think that their product is the one you should choose. It’s like they’re trying to make you doubt the other products by making them seem less good.