Alright kiddo, so you know how sometimes you have to make decisions about things? Like which toy to play with or what snack to eat? Well, sometimes when we have to make a decision, our brain uses something called the "effort heuristic" to help us.
The effort heuristic is basically a way our brain decides how important something is based on how much effort it takes. So, if something seems really hard to do or takes a lot of work, our brain might think it's really important. On the other hand, if something seems easy or doesn't take much effort, our brain might think it's not very important.
For example, let's say you have a really hard homework assignment to do. Your brain might think that this assignment is really important because it takes a lot of effort to complete. But if you have an easy worksheet to do, your brain might not think it's as important because it doesn't take much effort to finish.
Now, sometimes our brain can be tricked by the effort heuristic. Something that takes a lot of effort might not actually be that important, and something that seems easy might actually be very important. So, it's always good to think about things carefully before making a decision.