Embedded analytics

Embedded analytics is when you put analytics (data and information about how people use something or interact with something) into activities or programs that you use. It's kind of like making the data you get easier to understand. For example, if you had a website and wanted to figure out how many people are visiting it every day, you could use embedded analytics to show you that information right in the website. That way you don't have to go collecting data and trying to make sense of it; the analytics are already in the website.