An empirical measure is when you use real observations or data to figure out something about the world.
Say you want to know how many apples there are in a basket. To figure this out, you can count the apples one by one. This is an empirical measure, because you are using observations - the act of counting - to find out how many apples you have.
Another example could be finding out how much it rains in a certain area during a year. You can put a rain gauge outside and measure how much water collects in it each time it rains. After a year, you will have a collection of many observations that you can use to calculate the average rainfall in that area. This is another example of an empirical measure - you are using real data to find out more about the world.
Overall, an empirical measure is a way to learn more about things by counting or measuring them in real life.