Fairfax M. Cone

Fairfax M. Cone was an American advertising executive. He was the co-founder of the famous advertising firm Foote, Cone & Belding. He was known for creating effective advertising campaigns for some well-known companies, like Kleenex, Kodak and General Electric. He believed that advertising should have a lasting impact and create a strong connection between the brand and the consumer. He also believed in using humor and surprise to create compelling stories for ads.