ELI5: Explain Like I'm 5

Fan loyalty

Fan loyalty is like having a best friend that you really like a lot and want to spend time with. You like this best friend so much that you might even want to wear clothes with their name or picture on them, or go to events where you can see them and spend time with other people who also like them. This is kind of like being a fan of a sports team or a musician.

When you're a fan of something, you feel really excited and happy when you see or hear about that thing. You might feel kind of sad or disappointed if the thing doesn't win a game or make a good song, but you still like it anyway. Even if your best friend did something disappoint you, you would still care about them and want to be their friend. That's what fan loyalty is all about - being committed to liking something or someone no matter what happens.