ELI5: Explain Like I'm 5

FiFi Awards

So, you know how sometimes when you do something really good, like getting good grades or making a cool art project, your parents might give you a trophy or a medal to show that they are proud of you? Well, the Fifis are kind of like that!

The Fifis are awards that a group of people give out every year to the best perfumes and fragrances. They look at lots of different perfumes and choose the ones that they think are the very best ones!

It's kind of like if you were to taste a bunch of different cookies and pick the yummiest one - except with perfumes instead of cookies.

People who make perfumes work really hard to create special scents, and getting a Fifi award is a way of saying "Good job!" to the people who made the best ones.