Food and Brand Lab
The Food and Brand Lab is a place where grown-ups study how we make decisions about the foods we choose to eat. They want to understand why we pick some foods and not others. They try to answer questions like "why do we pick the foods that are at eye-level on the grocery store shelves?", "why do we eat more when we are with friends?", or "why do we serve ourselves more when we use bigger plates?".
The scientists at the Food and Brand Lab study how our brains and bodies react to different kinds of foods and drinks. They also look at how things like the labels on food, the shape of a container, or the music playing in a restaurant can influence the choices we make about what to eat.
Their research can help food companies make better products that people will enjoy and buy more often, and help us make healthy choices about the foods we eat. They also study how food is marketed and advertised so we can make informed decisions about what we buy and eat.
The scientists at the Food and Brand Lab study how our brains and bodies react to different kinds of foods and drinks. They also look at how things like the labels on food, the shape of a container, or the music playing in a restaurant can influence the choices we make about what to eat.
Their research can help food companies make better products that people will enjoy and buy more often, and help us make healthy choices about the foods we eat. They also study how food is marketed and advertised so we can make informed decisions about what we buy and eat.