Geo-targeting is when companies use information about where you are (like your city or country) to customize what you see on their website or app.
Think about it like a game: when you play, you might start in one level and then move to another level as you get better. Geo-targeting works the same way.
When you go to a website that uses geo-targeting, they "check" where you are. If you're in New York, they might show you information about events happening in New York. If you're in California, they might show you information about events happening in California.
This can be really helpful because it means you don't have to sort through a lot of information that doesn't apply to you. It's like your parents making you a sandwich with the kind of bread you like - it's just for you!
But sometimes, geo-targeting can be a little bit creepy. It's like if someone followed you around all day, always knowing where you were and what you were doing. That wouldn't be nice, would it?
So, it's important to understand that companies are always collecting information about you, even when you're just browsing the internet. But with geo-targeting, you can at least feel like you're getting information that's relevant to you.