ELI5: Explain Like I'm 5

I Apologize campaign

An I Apologize Campaign is when someone says sorry for something that happened in the past and try to make up for it. For example, if someone different from you did something wrong in the past, you could say sorry and try to make up for it by doing something nice, like helping out with a project or giving a gift. Saying sorry and trying to make up for it can be a way to show that you care and it can help to make people feel better.