Okay, so imagine you're watching TV and suddenly you see a yummy looking burger. You can almost taste it, right? Well, imagine if instead of just seeing the burger on the TV, you could smell it too. And what if you could feel it in your hand, like you were really holding it? That's what immersive advertising is all about!
Immersive advertising is a type of advertising that pulls you into an experience. It's like when you go to Disneyland and ride a roller coaster. That roller coaster is an example of immersive advertising because it makes you feel like you're really in the ride.
Now, let's apply this to advertising. For example, a company may want to sell a new type of car. Instead of just showing you pictures of the car and talking about its features, they might create an immersive experience where you can actually sit inside the car, feel the seats, and even see what it would be like to drive it.
Immersive advertising can be done in many different ways. It can be through virtual reality, where you wear special goggles that make you feel like you're actually in a different place. It can also be through augmented reality, where you use your phone or tablet to see virtual objects overlaid on the real world. Or, it can even be through scents or touch, like the example of the burger.
Overall, immersive advertising is a way for companies to make their products more exciting and memorable by pulling you into a special experience that makes you feel like you're really there.