Implicit egotism is when you like things that have your name or remind you of yourself in some way. It's like when something has your name on it, it makes you feel special, so you like it more than if it didn't have your name! For example, if you're named Mary, you might like Mary-related things such as Mary Poppins or Mary Jane shoes more than things that don't have your name in them. Basically, when you see or hear something that has your name, it makes you feel special and you're more likely to like it!