Incentive-centered design

Imagine that you're a parent, and you want your child to clean their room. You know that your child likes rewards (like getting extra screen time or candy) so you offer them a reward if they clean their room. This is called an incentive – something that motivates you to do something.

Incentive-centered design is when you use incentives to encourage people to do certain things when designing products or services. For example, a company might offer a discount to customers who refer their friends, which incentivizes the customers to tell their friends about the company.

Incentives can come in many forms, like money, discounts, privileges, or even something as simple as praise or recognition. The goal is to use the right incentive to motivate people to do something that they might not otherwise do.

However, it's important to design incentives carefully to make sure they actually work. You don't want to offer rewards that are too big or too small, or that might cause unintended consequences. You also want to make sure that the incentives align with both the company's goals and the needs of the people using the product or service.

Overall, incentive-centered design is a way to encourage people to do things they might not otherwise do, using rewards and other incentives. It's a technique that can be used to help businesses and organizations achieve their goals while also benefiting their users.