ELI5: Explain Like I'm 5

Independent advisory firm

An independent advisory firm is like a group of grown-ups who help other grown-ups make smart decisions with their money. They don't work for any big banks or investment companies, they just work for themselves and their clients.

When people have a lot of money, they want to make sure they are using it wisely and safely. They might not know all the best ways to do that, so they go to an independent advisory firm. These grown-ups at the firm will ask lots of questions and get to know the person really well. They will learn about their goals and what they want to do with their money.

Then, using their big brains and lots of experience, the people at the advisory firm will come up with a plan to help the person meet their goals. They might suggest investing in stocks, bonds, or even real estate. They will explain all of this to the person in a way that they can understand, even if they are only 5 years old.

The best part about an independent advisory firm is that they work for the person and no one else. They don't have to sell any products or stick to any particular company's rules. They only care about what is best for their client. They are like a superhero team for your money!