ELI5: Explain Like I'm 5

Korean idols in advertising

Korean idols are like really cool and famous people in Korea. They are singers, dancers, and actors that people really love. And sometimes, these Korean idols are used in advertisements which means they show themselves on TV or in magazines promoting different products like phones, clothes or makeup.

Now, imagine you have a lot of toys in your room and you want your friends to come over and play with them. So, what do you do? You tell your friends how much fun it is to play with these toys, how cool they are, and how they can make their playtime even better. This is kind of what Korean idols do in advertisements. They tell people how good a product is, and how it can make their lives better.

But why do companies want Korean idols to promote their products? Because Korean idols have many fans and followers who really love and admire them. So, if a Korean idol promotes a product, his or her fans will see it and they will be more interested in buying that product. It’s like being recommended by someone you really trust, and you think their recommendation must be really good.

That’s why it’s important for companies to choose the right Korean idol to promote their products. They want someone who is popular and influential among their target audience, and someone who can convey the right message about the product. When this happens, both the company and the Korean idol benefit from it – the company sells more products and the Korean idol becomes even more popular among their fans.
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