ELI5: Explain Like I'm 5

Malt-O-Meal Company

Okay, so imagine you love cereal. Now imagine there's a company that makes lots of different kinds of cereal, but instead of calling it cereal, they call it "Malt-O-Meal".

Malt-O-Meal is a company that was started a long, long time ago (over 100 years ago!) to make a salty breakfast porridge called "farina". But later they started making cereal too.

But here's the cool part: Malt-O-Meal isn't like the other cereal companies you might know. They don't have big factories with lots of workers making their cereal. Instead, they work with small companies that make cereal in their own factories, and then Malt-O-Meal buys the cereal and puts it in their own packaging.

This way, they can make lots of different kinds of cereal, but they don't have to spend as much money on making it. And that means they can sell their cereal for less money!

Pretty cool, huh? So if you ever see a box of Malt-O-Meal cereal in the store, you can feel special knowing that it's made in a different way than most other cereal.