ELI5: Explain Like I'm 5

Market engineering

Market engineering is like building a car. Imagine you have a toy car and you want to make it better. You can make it faster by adding a bigger battery, or stronger wheels. You can make it look cooler by adding decals or painting it a different color. This is what people do with real cars too, but instead of just one car, they do it with a whole bunch of cars that they want to sell.

In market engineering, people use science and math to try to make products better or make people want to buy them more. Just like when you're building a car, you can't just randomly add things and hope it works. You have to use your knowledge of how things work to make it better.

For example, if someone is trying to sell sneakers, they might look at what people like about other popular sneakers and try to improve on that. They might make the shoes more comfortable, or come up with a cool design that people would want to wear.

Market engineering also involves pricing the products so that people will want to buy them. Just like how you might price your toy car a certain way when you're selling it to your friends. If you charge too much, they might not want to buy it. If you charge too little, you might not make enough money. It's all about finding a price that people think is fair.

Overall, market engineering is all about using science, math, and creativity to make products that people want to buy. It's like building a really cool toy car, except instead of just one car, it's lots of different products that people use in their everyday lives.