ELI5: Explain Like I'm 5

Marketing buzz

Marketing buzz is when companies use words and phrases in their marketing messages to make the products or services they offer seem more interesting, attractive and exciting. They do this by using words like “innovative”, “trending”, and “cutting-edge”, or phrases like “unlike anything you’ve seen before” or “get ahead of the curve” to make the products they offer sound revolutionary and new. They also use words and phrases to make people interested in their products, like by offering special discounts or deals. These words and phrases create a kind of ‘buzz’ around the product or service and can help to draw in customers.