Hey little friend! Today we're going to talk about something called "mass-market theory". Have you ever been to a store and seen a lot of the same thing, like a bunch of toys that are all the same? That's kind of what mass-market theory is all about!
Big companies make a lot of stuff that they think people will want to buy. When they make a lot of one thing and sell it to a lot of people, that's called a "mass-market". The idea is that if they make enough of something and sell it for a low enough price, lots of people will buy it.
But why do companies want to sell so much stuff? Well, they want to make money! If lots of people buy their stuff, they can make lots of money. And when they make lots of money, they can keep making more and more things!
Sometimes people say that mass-market things aren't very good quality. That's because when companies make a lot of something, they sometimes have to rush to make it quickly and cheaply. So the thing might not be very well-made.
But other times, mass-market things can be really great! If lots of people love a certain toy or clothing item, the company can keep making lots of them and selling them for a low price. Then lots of people can enjoy them!
So that's what mass-market theory is all about: making lots of something so that lots of people can buy it. It can be good or bad, depending on how well-made the thing is. But either way, it helps big companies make lots of money and provide lots of things for people to enjoy!