ELI5: Explain Like I'm 5

Mission Winnow

Mission Winnow is a fancy way of saying that a company called Philip Morris International (PMI) wants to show people the cool things they are doing to try and make cigarettes less harmful and maybe even one day stop making cigarettes altogether.

You know how smoking is very bad for your health and can make you sick? Well, PMI is trying to come up with new things that they can do to make cigarettes safer for people who choose to smoke. They are spending a lot of money and doing a lot of research to figure out how they can make better products that won't be as harmful to people's bodies.

But, Mission Winnow isn't just about making cigarettes safer. It's also about showing people that PMI is trying to change and become a better company. They want to be seen as a company that cares about health and is working towards a smoke-free future.

To do this, PMI is partnering with different organizations and sponsoring events like car races and other cool things. They have a logo called Mission Winnow, which they put on their cars and other things to show that they are serious about their mission. The logo looks like a cool puzzle piece with a white arrow in the middle, and it stands for the idea that PMI is always trying to solve the problem of smoking-related harm and move towards a win for everyone.

Some people might think that Mission Winnow is just a fancy way for PMI to advertise and make people forget about the harm that their cigarettes can cause. But the company says they are really committed to their mission and want to make a positive change. So, they keep using Mission Winnow to show the world what they are doing to make things better and hopefully, in the future, we won't have to worry about smoking being harmful anymore.