Monroe's motivated sequence
Monroe's motivated sequence is a really good way to give a talk or make a presentation that convinces people to do something or agree with you. It has five steps that help you organize your talk and make it interesting.
The first step is to get people's Attention. You need to say something that makes them interested in what you're going to say. You might start with a story, a joke, or a shocking fact.
The second step is to explain the Need. You have to tell people why what you're talking about is important. Maybe you'll talk about a problem that needs to be solved or something that people need to know.
The third step is to show them a Solution. You need to give them a plan for how to fix the problem or handle the situation. You could describe steps they can take or show them a product that can help.
The fourth step is to give them a sense of Satisfaction. You need to explain what people will get out of following your plan or agreeing with you. Maybe they'll feel better about themselves, or they'll save money or help others.
The final step is to get them to take Action. You need to convince people to do something, whether it's buying a product, signing a petition, or changing their behavior.
By following this sequence, you can organize your talk and make it more persuasive.
The first step is to get people's Attention. You need to say something that makes them interested in what you're going to say. You might start with a story, a joke, or a shocking fact.
The second step is to explain the Need. You have to tell people why what you're talking about is important. Maybe you'll talk about a problem that needs to be solved or something that people need to know.
The third step is to show them a Solution. You need to give them a plan for how to fix the problem or handle the situation. You could describe steps they can take or show them a product that can help.
The fourth step is to give them a sense of Satisfaction. You need to explain what people will get out of following your plan or agreeing with you. Maybe they'll feel better about themselves, or they'll save money or help others.
The final step is to get them to take Action. You need to convince people to do something, whether it's buying a product, signing a petition, or changing their behavior.
By following this sequence, you can organize your talk and make it more persuasive.